2017 ICFSAZ Newsletter - Quarter 1 Print

President's Report

Welcome to 2017 and a new ICFSAZ board!  I am so excited to be the President of our wonderful coaching chapter and I am really happy to be working with engaging and wonderful coaches who have chosen to serve both the chapter and Southern Arizona coaching professionals!  Our new board members are Denise Cherry (Treasurer), Ginny Stasinsky (Secretary), Danny Valenzuela (VP Membership), Nancy Cohen (VP Programs & Events) and Linda Drake (Past President). 

So far we spent time with Mark Jepperson, friend to our chapter, in a board retreat where we shared with each other our hopes for our profession and for this chapter.   As a result we collectively developed the following ICFSAZ Value Proposition:

As a catalyst for the coaching profession, the ICF Southern Arizona chapter supports those who strive to achieve competency in the art and science of coaching by providing the means for receiving education, creating connections and promoting the business development needs of the coaching community.

This is what we are all about as an organization.  Everything being planned for this year revolves around three (3) primary “thrusts”:

-    Education

-    Connection

-    Profession 

During our first board meeting, we installed Ginny Stasinsky as our Secretary and approved the creation of the ICFSAZ Ambassador Program for coaches who are interested in promoting the coaching profession through speaking engagements at local businesses, community groups, and professional organizations.  Please read details of this exciting opportunity in this newsletter!

We also approved a move to reinstate chapter dues at a cost less than what we have charged in the past. The dues will, upon approval of revised by-laws, recognize three (3) levels:

-    ICF Global and Chapter Member:   $50

-    Affiliate Member:                             $75

-    Student Member:                            $25 

We will provide more information on these levels in a separate communication related to revised by-laws as well as the 2017 Membership Drive.

This is just the beginning of so many great things this board has talked about and is planning!

We have already begun reaching out to others to become involved with Coach Cafes and Meet Ups. We will be reaching out to others for help however, please do not wait to receive a call from any of our board members requesting your involvement.  If you have a passion to share or a desire to promote what you love about the coaching profession, let any one on the board know.   Volunteer to be an Ambassador! Lead a Mastermind Group! Develop and lead a webinar! 

After all, it takes a coaching community to make the coaching profession thrive!


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Chapter News You Can Use

ICFSAZ Announces the Ambassador Program

The ICFSAZ Chapter Board of Directors has approved the establishment of a Speakers Bureau, called the “Ambassadors Program.” It will be comprised of Chapter members who will serve as “Ambassadors for Coaching.” The Ambassadors Program will connect qualified speaker/coaches with organizations/events that have a focus on learning more about the art and science of coaching.

Once established, the public will find it easy to find Coaches who are available to speak about what coaching has to offer and about the coaching profession. The directory will match member Coaches (Ambassadors) with the interest and needs of the community. It will be marketed through the website, brochure, announcements, and social networking sites. It is designed to give organizations, associations, or businesses access to excellent presentations on the art and science of coaching.

The ICFSAZ Ambassadors Program is provided as a community service by the Chapter to provide added value to membership. 

Ambassadors may not charge for speaking when contacted through the ICFSAZ Ambassadors Program Directory.  However, nothing prevents an Ambassador from accepting an honorarium, a meal, or mileage, if it is voluntarily offered.  Many speakers are willing to travel outside of their area and do ask for their travel expenses to be paid.

Presentations will typically be 30 – 60 minutes in length and content will be about different aspects of Coaching.  Presentations should emphasize the art and science of coaching, and should not focus on marketing individual coaching services or business.

Ambassador Coaches who speak professionally may be contacted for other speaking engagements on a fee basis.  These engagements should be kept separate from the intent and criteria of the Ambassadors Program, and should not be marketed as part of the ICFSAZ Ambassador Program. The ICFSAZ Chapter does not get involved in the scheduling of paid engagements, nor is it involved or takes any jurisdiction over fees charged.

To become an Ambassador a member must:

  1. Be a current ICF Global Member and ICFSAZ Chapter Member in good standing.
  2. Hold an ICF Credential (ACC, PCC, MCC) or is certified by an Accredited Coach Training      Program (please provide a copy of your completion certificate).
  3. Have a completed profile in the Member Directory of the chapter website.
  4. Demonstrated competency in public speaking.
  5. Adheres to the Speakers Bureau guidelines as established by the Chapter leadership.

An application for the Ambassador Program is being developed, and once a member is approved, they can fill out info sheet, supplied by the Chapter, that will include contact information, a brief biography, photo, and a list of up to three coaching presentation topics. An example of topics includes, but are not limited to, Executive Coaching, Team Coaching, Leadership Coaching, Career Coaching, Life Coaching, Retirement Coaching, to name a few.

More information will be provided as the process unfolds.  If you are interested, please contact Danny Valenzuela, Vice President of Membership, at danny@transitionexecs.com.

BBVA Compass For Your Cause

Did you know that BBVA Compass Bank is the ONLY bank who donates back to a qualified 501c organizations as a way to help non-profit organizations?  And our Southern Arizona Chapter qualifies!

What does this mean?  Because our chapter maintains a BBVA Compass business checking account we can raise funds simply if you or your business also maintains an account with BBVA Compass Bank.

How can I help?  If you open a new BBVA Compass checking account and associate it with ICFSAZ, BBVA Compass will deposit an initial royalty payment of $50 directly into the ICFSAZ account. 

ICFSAZ can also earn a royalty equal to 0.25% of the purchase amount when you use the BBVA Compass Visa Check Card for qualifying purchases. 

For example, If 10 ICFSAZ members participate in the program.

10 x $50 = $500 in initial royalty payments.

Over the course of one year if each checking account holder makes an average of $500 a month with qualifying Check Card purchases:

$500 x 12 months equals $6000 a year

$6,000 x 0.25% = $15

$15 x 10 supporters = $150.00

$500 (initial royalty payments)

$150 (check card royalties)

$650 in just one year

What If I already have a checking account with BBVA Compass Bank?  If members of ICFSAZ are already BBVA compass customers you can contact the bank at anytime to let them know you want your personal account assigned to ICFSAZ so your check card transactions can help support our organization.

Does this give ICFSAZ access to my account?  No. There is no ability for ICFSAZ to access any account linked through BBVA Compass For Your Cause program. The donations provided are provided only by Compass Bank and are not withdrawn from any member’s linked account

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Introduction to Work Culture for Coaches

You’ve no doubt spent time, money, and effort to improve your Coaching Skills:

  • You’ve learned new skills and developed your techniques
  • You’ve obtained new insights
  • You’ve learned some secrets of success
  • You’ve read the books and taken the seminars, and passed the tests


Given all this effort, surely, we all must be fabulously successful and have achieved greatness!  Yet my experience has been fraught with fits-and-starts, resistance, temporary success, and yes –with humility— had failures here and there.  I’ve wondered the “Why?” question.  Beyond my own shortcomings and inadequacies in delivery: Why do some of the finest practices fail over time?

There are classic answers that have become cliché:

  • “You know, you can’t get there from here!”
  • “I was winning until they changed the rules.”
  • “It was like rearranging the deck chairs on the Titanic!”
  • “We are unaware of the water we swim in.”


Were there larger forces in play?  I wanted to know what made a difference over time.  The short answer is – YES! At this event I’ll share what I’ve learned: 

  • You might see a bigger picture than you have ever seen before
  • You might see that all of our work exists in context and in a system
  • You might learn that there is no one thing that fixes it all!
  • You might see what it takes to make a difference and lasting change


I’ve been asked in this Work Culture presentation to address how coaches can help clients in:

  • Creating Awareness
  • Planning and Goal Setting
  • Designing Actions
  • Managing Progress and Accountability

I can assure you that this presentation will be fabulously successful or will fail miserably in this endeavor … all of which is dependent upon the context you and I create in our time together.  That said, we will have some fun, gain new insights, and co-create a deeper understanding of how our coaching work exists in the context of Work Culture—and what we might do differently that will help each of you make a difference in your work … that lasts longer. 

Let’s have some fun and learn something about Work Culture and Coaching along the way!


Mark Jepperson works with leaders, teams, and organizations as an agent of change, facilitating the alteration of human capability and organizational systems to produce integrated and aligned results, which are achieved through passion, future-based possibility thinking, understanding work culture, and creating alignment.

He served many roles in his 32-year career at Raytheon: architect, capital & program planner, business analyst, facilitator, chief learning officer, certified Raytheon Six Sigma Expert ®, change agent, Lean Manufacturing consultant (Shingo Prize® winner), organizational development manager, creator of organizational systems & performance maturity models, and executive coach.

When you’re ready to make change, Mark says, “I've been around the block a few times and can make your change … work.” Mark has a Bachelor of Architecture and an MBA and has received extensive corporate training in change management, coaching, organizational development, and WorkStyle Patterns Inventory®. He is a retired registered Architect in Arizona.

Mark currently writes and consults with Working Change LLC, Strategy1, and the Lenard Barton Group as an independent contractor; and through his own business efforts has created new assessments, including: Happiness Index, Board Work Assessment, Financial Styles, and a newly developed entrepreneurial assessment called Start-Up Assessment.

You can find his latest book on Work Culture at www.workculture.biz

Mark may be contacted at: WorkingChange@gmail.com

When:      February 07, 2017 from 5:30 PM - 7:00 PM

Where:    Arboleda Conference Center, 2502 N Dodge Blvd, Manzanita Conf. Room.

Light Refreshments will be served

Register at our website:  www.icfsaz.com

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Chapter Member News and Highlights

Register for ICF Nevada February Webinar


Monday, February 27, 2017

6:00 p.m. - 7:00 p.m. PACIFIC Time

On our virtual ZOOM platform

One (1) ICF Resource Development CCEU Available

In this webinar, Karen Cappello, MCC is going to share with you how to:

• Leverage all of your experiences to build your coaching business the right way, the first time (no worries if you are building it for the second or third time, this information will work for you too)

• Generate the level of success you know you deserve

• Quickly get to the tipping point where all the work you've done finally pays off

• Have the same degree of recognition in your coaching business as you had in your previous employment (let's face it, you were a superstar there!


Karen Cappello, MCC, BCC is a master certified coach who works with both new and seasoned coaches to grow their businesses and create the lives they have dreamed of.

During Karen's 30+ years in business; her experiences as a university administrator, president of a semi-conductor manufacturing company and estate planner utilized her natural coaching abilities.

Karen received her Associate Certified Coach credential from the International Coach Federation in 2002, her first year of coaching; accruing 250 hours of coaching in less than 9 months. In 2015, she earned the Master Certified Coach credential, which is held by only 4% of coaches in the world.

Karen is the former Chief Learning Officer of International Coach Academy and has trained coaches for six different coach training organizations.

In every area of her business and life, Karen’s passion for both the outer and the inner game is evident. With her exuberant style and her commitment to living by her own values, vision and purpose, Karen is a role model for other coaches who want to grow their practices and achieve success with ease and joy.

Her book, The Clients You are Seeking are Also Seeking You is an Amazon bestseller.

REGISTRATION IS REQUIRED.  To register, go to http://www.nevadacoaches.org/meetings-and-events/

- Space is Limited -

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ICF Global News

ICF Credentialed Coach Finder

ICF hosts a free searchable directory of ICF-credentialed coach members called the Credentialed Coach Finder (CCF).

Consumers looking for a coach can search by keywords, credential level, services offered, experience, demographics such as gender, age, language(s) spoken, location and more.

Updating your profile is essential to ensure that potential clients can find your listing on CCF using the search filters.

To communicate and raise awareness among potential users of CCF (coaching clients), we have placed many advertisements in strategic publications internationally and have engaged several media and association partners to promote CCF.

From April through December 2016 the landing page for CCF was visited over 42,000 times, almost three times the number of site visits to the previous platform over the same time frame in 2015. Google Analytics data demonstrates that the top five most common search filters used are the credential, location, coaching theme, type of coaching experience and then rate. 

Help consumers of coaching services find you on CCF by updating your listing today. 

Let us know how CCF is working for you. Share your stories with us at icfheadquarters@coachfederation.org.


Looking to get more CCEU's? Join an ICF Community of Practice 

The ICF Global Communities of Practice (CPs) are virtual groups of coaches interested in a specific topic area. These communities are designed to provide a platform for sharing best practices, emerging trends, tools and tips among ICF Members to advance their professional development. 

ICF Global Communities of Practice (CPs) provide a virtual venue for coaches with a shared interest in a specific topic to advance their professional development; deepen their subject-matter expertise; and share best practices, emerging trends, tools and tips. 

Each CP is steered by volunteer co-leaders who help facilitate the learning and organize the conversations, ideas, and trends that emerge from the group. CPs are designed to promote active participation from their members: Sharing and discussion is always encouraged.

CPs deliver professional development opportunities through a variety of different outputs, including:

Webinar Presentations from Subject-matter Experts. Twice a year, each CP will host a live webinar presentation from a subject-matter expert related to its topic area. These sessions are also recorded and archived for ICF Members to access on demand.

Facilitated Discussion Sessions. Following the webinar presentations by subject-matter experts, CP co-leaders will facilitate a live discussion session with members to discuss the information that was presented and share their own knowledge and experience. These sessions will also be recorded and archived for ICF Members to access on demand.

For a list of upcoming CP sessions, please visit the ICF Global Event Calendar.

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Calendar of Events

ICF Converge 2017 

ICF’s upcoming 2017 convention now has a name: ICF Converge 2017! The event, scheduled for August 24 – 26, 2017 in Washington, D.C. (USA), is our first since 2012 and promises to be an amazing three days filled with education, networking and community.


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